Real Estate Platform
Integrated Engagement Strategy: Played a key role in optimizing engagement strategies for home buyers and sellers, enhancing user retention, platform usability, and overall engagement across the company’s digital properties.
Operational Email Campaigns: Designed and managed email campaigns that improved customer communication and significantly boosted conversion rates from email to platform interactions.
UX and Performance Optimization: Led efforts to improve the platform’s UX and website performance, reducing bounce rates and enhancing user satisfaction.
Technology Company
Gaming Portal UX: Directed the user experience design for a leading gaming portal, focusing on seamless navigation for gamers and streamers. The improved UX helped increase retention and fostered more interaction between players and content creators.
Rich Media Units: Developed dynamic and interactive ad formats, which improved click-through rates and increased engagement on the platform, leading to higher conversion rates.
Toy Manufacturer
Analytics Migration: Led a successful transition from an outdated analytics tool to Google Tag Manager and Google Analytics, enhancing data accuracy and providing actionable insights for better marketing optimizations.
Holiday Digital Experience: Created a festive, interactive experience that allowed users to explore a digital world and engage with branded products, resulting in higher family engagement and increased holiday sales.
IoT Solutions Provider
IoT Coffee Bar Experience: Developed an IoT-enabled coffee bar experience at a large conference, integrating RFID technology to provide personalized interactions for attendees. This initiative increased engagement and created a memorable attendee experience.
Multi-Surface Interaction: Built a web-based interactive system that connected smartphones and kiosks, allowing real-time attendee interaction throughout the event.
Data-Driven Personalization: Implemented real-time tracking and personalization features that boosted engagement and sponsor visibility during the event.
Electronics Manufacturer
Nationwide College Tour: Led a mobile learning classroom initiative focused on introducing students to coding and 3D printing technologies, significantly expanding brand reach on college campuses.
STEM Program Collaboration: Developed a custom app challenge that encouraged young women to engage in STEM fields, driving participation and leaving a lasting impact on the company’s educational initiatives.
Job Training Program Partnership: Created an interactive curriculum for a non-profit job training program, helping urban youth develop essential skills for technology careers.
Professional Sports Team
Platformer Game: Developed a branded side-scrolling game that engaged fans with interactive gameplay, increasing overall fan engagement and gathering valuable user data.
Pinball Game: Created a retro-themed pinball game that offered fans a fun, interactive way to engage with the team during the sports season, boosting fan loyalty.
Consumer Goods & Retail Companies
Self-Service Platforms: Built custom marketing platforms for managing remarketing campaigns and marketing assets, streamlining internal processes, and improving the efficiency of digital marketing efforts.
Insurance Provider
Automotive Video Platform: Developed a video platform for enthusiasts to create and share custom videos, boosting engagement among the target audience.
Farmers Market App: Built an app to help users locate local markets and discover regionally sourced goods.
AI-Powered Chatbot: Created an AI chatbot to qualify leads, automating the lead generation process and improving conversion rates.
Pharmaceutical Company
National Study Digital Experience: Helped design and build an interactive platform that visualized nationwide data on consumer behaviors. The experience integrated dynamic maps and real-time social feeds, enhancing brand presence and audience engagement.
Additional Clients and Projects
Digital Products and Websites: Designed and built websites for various clients, focusing on usability, performance, and digital storytelling, which significantly improved customer engagement and aligned with each brand’s strategy.
Rich Media Units: Developed interactive rich media ad units to drive engagement for educational and consumer goods brands.
Higher Education Website: Managed the development of a new university website on a popular content management system, improving performance and user engagement.
Analytics Reporting: Provided in-depth analytics reporting that helped optimize digital marketing campaigns for a major food retailer.
Microsites for Consumer Goods: Built microsites to support various marketing initiatives, driving traffic and campaign success.
Campus Events for E-commerce Company: Organized and executed events at college campuses, increasing brand awareness and student engagement.
Sports Event Social Campaign: Supported a major social media initiative at a sports event, amplifying brand presence and fan interaction.