Tag: user generated content

Categories
Digital Marketing

Personalized Content

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If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]

Categories
Digital Marketing Social Media

The Opportunities With User-Generated Content

A comic book-style scene of users actively uploading photos, videos, and reviews to a website, with social media icons surrounding them, symbolizing the power of user-generated content in a dynamic digital marketing campaign. --ar 16:9 --v 6.1 --seed 2539651891

It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]