Native advertising is defined as “a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” by Wikipedia. On the web this most commonly takes the form of sponsored content. On the one hand, native advertising can seem deceiving simply because the content is […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
WordPress is tremendously powerful, mostly because of its enthusiastic community. I’m constantly surprised at how many people still think WordPress is just for blogging. Check out this pie chart that shows CMS distribution across thousands of websites. WordPress is easily the most popular. What I thought was even cooler was that WordPress did a survey […]
As soon as the first Twitter clients allowed for multiple column views I was on board. I bounced between Seesmic, TweetDeck and HootSuite but always came back to TweetDeck. So while these clients can achieve similar functionality I will be talking about how I specifically use TweetDeck. Managing Multiple Accounts The main reason I started using TweetDeck […]
It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.
As I explained in my last post, I’ve got about an hour before I get to work where I need to consume as much content as possible. Ideally I would like to get to the good stuff as quick as I can.
Keeping up with all of your favorite blogs and news sites can be time-consuming. There are new blogs with amazing content popping up every day and it can get very hard to keep track of them all.
As a follow up to “Which Bookmarking & Sharing Buttons Should I Display On My Site“, I wanted to talk a bit about how to make those buttons display faster and how to measure their effectiveness. This is my first blog post at my new job and I wanted to share it with my readers […]
I attended an AMA event a few weeks ago where Tomeeka Farrington spoke about The Future of Social Media. As we continue to scratch the surface of how the internet can enable us to connect and share with others around the world it’s important to continue to innovate and expand upon these ideas to make […]
A relatively new site has peaked my interest called ifttt (If This Than That). I never really fully embraced a social media automation tool until now.