As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]
Native advertising is defined as “a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” by Wikipedia. On the web this most commonly takes the form of sponsored content. On the one hand, native advertising can seem deceiving simply because the content is […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing for all of us. The algorithms that control what content you see in your news stream got a big update that had a huge effect […]
It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.
I attended an AMA event a few weeks ago where Tomeeka Farrington spoke about The Future of Social Media. As we continue to scratch the surface of how the internet can enable us to connect and share with others around the world it’s important to continue to innovate and expand upon these ideas to make […]
Your website should work for you, not the other way around. Large and small businesses alike flock to WordPress because of its flexibility and widespread adoption, and for good reason. WordPress can be configured to meet your own business needs at very low costs.
Embracing Social Tools
My mother shared the following article with me in an email: Professionalism “Less than Desired” in Entry-Level Employees – SURVEY RESULTS. I was surprised by some of the results and disagree with a few statements made on the side.
A couple years ago I would have said it depends. Now it is a necessity. It doesn’t matter how big your business is or how much money you bring in. If you exist, I want proof of it on Google.