If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]
As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]
Native advertising is defined as “a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” by Wikipedia. On the web this most commonly takes the form of sponsored content. On the one hand, native advertising can seem deceiving simply because the content is […]
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
As internet powerhouses like Google and Facebook continue to change the way they analyze and interpret user data, it’s about time we stop fighting back and embrace the change. The early days of marketing on the internet involved a lot of the same old practices of interrupting the user experience to try to make an […]
Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing for all of us. The algorithms that control what content you see in your news stream got a big update that had a huge effect […]
It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.
As a follow up to “Which Bookmarking & Sharing Buttons Should I Display On My Site“, I wanted to talk a bit about how to make those buttons display faster and how to measure their effectiveness. This is my first blog post at my new job and I wanted to share it with my readers […]
My mother shared the following article with me in an email: Professionalism “Less than Desired” in Entry-Level Employees – SURVEY RESULTS. I was surprised by some of the results and disagree with a few statements made on the side.