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Digital Marketing

Fluidity Between Creative & Technology

Process is a hard thing to nail down at an agency. Creative & Technology trends change daily which give way to new roles and processes. Couple that with a constantly changing agency environment and you end up with an extremely circumstantial opportunity. It can take agencies years to find the right people and processes that […]

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Digital Marketing

Personalized Content

If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]

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Digital Marketing

Technology and Thinking Big

As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]

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Blogging Digital Marketing

Native Advertising and What's Next

Native advertising is defined as “a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” by Wikipedia. On the web this most commonly takes the form of sponsored content. On the one hand, native advertising can seem deceiving simply because the content is […]

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Digital Marketing Social Media

The Opportunities With User-Generated Content

It’s pretty hard these days to put together a digital marketing campaign without a¬†user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]

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Digital Marketing

The Honest Web

As internet powerhouses like Google and Facebook continue to change the way they analyze and interpret user data, it’s about time we stop fighting back and embrace the change. The early days of marketing on the internet involved a lot of the same old practices of interrupting the user experience to try to make an […]

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Digital Marketing Facebook

Rethinking The Facebook Like Gate

Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing for all of us. The algorithms that control what content you see in your news stream got a big update that had a huge effect […]

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Digital Marketing Social Media

Making Your Website Social

It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.

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Digital Marketing How To Social Media

Getting The Most Out Of Your RSS Reader: Finding The Most Relevant Content

As I explained in my last post, I’ve got about an hour before I get to work where I need to consume as much content as possible. Ideally I would like to get to the good stuff as quick as I can.

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Digital Marketing Social Media

Getting Ready For Social Media in 2012

I attended an AMA event a few weeks ago where Tomeeka Farrington spoke about The Future of Social Media. As we continue to scratch the surface of how the internet can enable us to connect and share with others around the world it’s important to continue to innovate and expand upon these ideas to make […]