This is a variable video that was going around on Valentine’s Day. I love the video itself however the implementation leaves much to be desired (an embed link, smoother video, better acting). However, the end effect compensates for it’s shortcomings.
Wondering why you’re not seeing any results from your marketing efforts in social media? Probably because you are doing it wrong. Here are a few things you can try doing differently.
I started blogging back in college. Bishport.com was my repository for all things Macromedia Flash related. At the time I was teaching an interactive media class at UMass Amherst. I tried to take what I learned as a teacher to my readers.
One of my favorite parts of my job is hearing the words “well I like what I hear, now put a fence around it”. I’d like to think that this is easier said than done these days as most people forget one essential truth when it comes to Social Media:
Don’t believe everything you read in this wonderful arena called the social internet.
I’ve talked about variable video and personalized video a little in the past. Now let’s look at some more examples and break down some of their components.
About two weeks back I posted a survey “Why do you or don’t you use Twitter?”. It was interesting to see how people responded.
Over the last couple of weeks I’ve had the privilege of working on a cross media marketing campaign for Canon Europe. In true ‘I can do anything’ fashion, we at Magicomm decided to throw everything we had into it. The campaign is going to be showcased in the Canon booth at Drupa.
I talked awhile back about personalized video and how it could be (is) the next big marketing medium. The benefits of personalized video are obvious, you’ll get better quality personal information and it is very viral.