This is a variable video that was going around on Valentine’s Day. I love the video itself however the implementation leaves much to be desired (an embed link, smoother video, better acting). However, the end effect compensates for it’s shortcomings.
This is one of the most in depth variable videos I’ve seen. You can find some other variable videos and learn more about them here.
Other posts about Variable Video? http://www.jonbishop.com/2008/07/variable-video/ http://www.jonbishop.com/2008/04/interactive-video-how-to-and-examples/ http://www.jonbishop.com/2008/03/personalized-langing-pages-20
I’ve talked about variable video and personalized video a little in the past. Now let’s look at some more examples and break down some of their components.
I talked awhile back about personalized video and how it could be (is) the next big marketing medium. The benefits of personalized video are obvious, you’ll get better quality personal information and it is very viral.
So its no news that a personalized landing page as a response portal to any kind of direct marketing campaign can increase response rates dramatically, but where’s the next step up?