Categories
Digital Marketing

Personalized Landing Pages 3.0

I got my start in marketing about 20 years ago building personalized landing pages for direct marketing campaigns. Print materials were dynamically generated with the user’s information embedded creatively somewhere into the cover photo. A customized URL (we called them pURLS), drove the user to a personalized landing page where I used Flash to carry […]

Categories
WordPress

WordPress 6+ and the Gutenberg Site Editor

WordPress 5.9 officially made Gutenberg the backbone of the platform, transforming how users manage content and build websites. No longer just a tool for posts and pages, the Gutenberg block editor now allows you to design entire sites visually, from headers to footers. With this shift, the role of page templates, custom post types and […]

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Digital Marketing Web Development

5 Must-Have Features in a Business CMS

I’ve been implementing content management systems (CMS) for over two decades. One of my favorite things to do is to build websites for large businesses with complex requirements. Most of the time, not all of the time, the complexity rises from an understanding of internal processes and workflows that need to be extended to the […]

Categories
AI

An Entire Post About Delimiters in AI Prompts

When I began exploring AI prompt engineering, I quickly realized that how I structured my prompts significantly impacted the quality of the AI’s output. A crucial aspect of this structuring was the use of delimiters, specific sequences of characters like —, ### and |||, to organize and clarify the instructions given to AI models like […]

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AI Experiment Web Development

Getting Structured Data from OpenAI API

This post was updated on April 27th, 2025. Scroll to the bottom of the post for more recent insights. I’ve been prompting ChatGPT for structured data since before it was an officially supported feature. The idea of an API endpoint that can morph and adapt to whatever purpose it needs to fill is incredible. Ever […]

Categories
AI Experiment WordPress

Experimenting with GPT-4 API for Automated Web Design in WordPress

I still try and keep up with all things WordPress, so I was eager to review the current state of generative AI integrations. I was ultimately surprised to see that a majority of the integrations revolved around copywriting and image asset creation. So, in my ongoing exploration of AI technologies, I’ve developed a WordPress plugin […]

Categories
AI How To

A Comprehensive Guide to Adopting Generative AI in Your Business

Generative AI has rapidly moved from an intriguing concept to a powerful tool that can transform the way businesses operate. From content creation to customer service, AI is changing the landscape of nearly every industry. However, adopting these technologies can be challenging and the path to implementation isn’t always clear. This guide provides a full […]

Categories
AI How To

Essential Techniques for Maximizing Your ChatGPT Experience

ChatGPT is a powerful tool that can revolutionize your workflows, but to truly harness its potential, you need to go beyond basic prompts. This post distills key insights from my ongoing experimentation with ChatGPT into actionable advice, focusing on techniques that will take your ChatGPT interactions to the next level. Whether you’re using it for […]

Categories
AI How To

Mastering Prompt Engineering: An In-depth Look at Key Techniques

In the rapidly evolving world of artificial intelligence, prompt engineering stands out as an essential skill for the future. It allows you to shape the responses of AI models to produce the desired outputs. Whether you’re a seasoned AI expert or a newcomer just starting to explore the field, refining your prompt engineering techniques can […]

Categories
AI

The Democratization of Creativity

In my previous post, I shared my journey using ChatGPT and Stable Diffusion to generate very specific and custom images. This experience was not just a testament to AI’s practical utility in the creative process, but it also opened my eyes to the broader spectrum of creativity that AI tools can unleash. Reflecting on how […]