People are still buzzing about this year’s Boston WordCamp. The organizers did an amazing job and their were a ton of excellent talks. This year I jumped in on a last minute panel discussion about WordPress development process. It was a great panel with a very diverse background. I was most interested to hear how […]
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Personalized Content
If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]
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Technology and Thinking Big
As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]
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Experiment: The Instant No Button
The button came about after Scott Stratten of Unmarketing sent out a tweet asking for some quick flash work. I responded and the button was completed and sent back to Scott in a few minutes. Scott then worked his magic, slapped a cool graphic on top and created nooooooooooooooo.com. We’ve since converted the button over to […]
Native advertising is defined as “a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user’s experience.” by Wikipedia. On the web this most commonly takes the form of sponsored content. On the one hand, native advertising can seem deceiving simply because the content is […]
WordPress starter themes are themes that include the bare minimum needed to start building out a new theme. For this reason I usually call them WordPress developer theme frameworks. They exist to help jump-start the development process on new sites.
It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]
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The Honest Web
As internet powerhouses like Google and Facebook continue to change the way they analyze and interpret user data, it’s about time we stop fighting back and embrace the change. The early days of marketing on the internet involved a lot of the same old practices of interrupting the user experience to try to make an […]
Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing for all of us. The algorithms that control what content you see in your news stream got a big update that had a huge effect […]
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Did WordPress Do That?
WordPress is tremendously powerful, mostly because of its enthusiastic community. I’m constantly surprised at how many people still think WordPress is just for blogging. Check out this pie chart that shows CMS distribution across thousands of websites. WordPress is easily the most popular. What I thought was even cooler was that WordPress did a survey […]