Categories
Web Development

The Potential of Modern Websites

The modern web has come a long way from its early days of static pages and clunky user experiences. Today’s browsers are far more advanced than their predecessors, enabling websites to deliver dynamic, immersive experiences that go beyond the traditional brochure-style approach. Whether you’re browsing on a desktop, tablet, or smartphone, these cutting-edge technologies allow […]

Categories
Video Post WordPress

Panel Discussion: WordPress Development Process

People are still buzzing about this year’s Boston WordCamp. The organizers did an amazing job and their were a ton of excellent talks. This year I jumped in on a last minute panel discussion about WordPress development process. It was a great panel with a very diverse background. I was most interested to hear how […]

Categories
Digital Marketing

Tech At Bonnaroo

For the past two decades, thousands of people have flocked to Manchester, TN to soak in the sun, music, and good vibes at Bonnaroo. As one of the largest music festivals in the U.S., Bonnaroo wrapped up its four days of non-stop music and activities this past Sunday. I was lucky enough to attend, and […]

Categories
Digital Marketing

Personalized Content

If you Google 2015 digital marketing trends the clear winner is anything to do with content marketing. If this is a surprise you’ve been living under a rock for the last couple of years. Quality content is currency in the digital world as brands fight for eyeballs. What is obviously a clear trend will continue […]

Categories
Digital Marketing

Technology and Thinking Big

As a Creative Technologist I am regularly challenged with the task of coming up with big creative technology integrations. With something that seems to change so rapidly, how do you stay on top of current trends and more importantly how do you build on these advancements. In this post I’ll share my approach to big […]

Categories
Experiment

Experiment: The Instant No Button

The button came about after Scott Stratten of Unmarketing sent out a tweet asking for some quick flash work. I responded and the button was completed and sent back to Scott in a few minutes. Scott then worked his magic, slapped a cool graphic on top and created nooooooooooooooo.com. We’ve since converted the button over to […]

Categories
Blogging Digital Marketing

Native Advertising and What's Next

Native advertising has evolved significantly over the past decade. At its core, it’s still about blending promotional content with organic user experiences, but today’s landscape is more dynamic, driven by changes in consumer behavior and advances in technology. The Evolution of Native Advertising In the early days, native ads were designed to mimic the look […]

Categories
Themes Web Development WordPress

WordPress Starter Themes and Development Tips

WordPress starter themes are themes that include the bare minimum needed to start building out a new theme. For this reason I usually call them WordPress developer theme frameworks. They exist to help jump-start the development process on new sites.

Categories
Digital Marketing Social Media

The Opportunities With User-Generated Content

It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]

Categories
Digital Marketing

The Honest Web

As internet giants like Google and Facebook continue to redefine how they use and interpret user data, it feels like we’re at a crossroads for the future of the web. The early days of the internet were filled with excitement and promise, there was this notion that it would be a place of openness, where […]