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Digital Marketing Rant Social Media

Using Social Media

One of my favorite parts of my job is hearing the words “well I like what I hear, now put a fence around it”. I’d like to think that this is easier said than done these days as most people forget one essential truth when it comes to Social Media:

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Digital Marketing Flash How To Variable Video

Variable Video

I’ve talked about variable video and personalized video a little in the past. Now let’s look at some more examples and break down some of their components.

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Digital Marketing Social Media Twitter

Plaxo Users talk Twitter

About two weeks back I posted a survey “Why do you or don’t you use Twitter?”. It was interesting to see how people responded.

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Digital Marketing Flash

Interactive at Drupa

Over the last couple of weeks I’ve had the privilege of working on a cross media marketing campaign for Canon Europe. In true ‘I can do anything’ fashion, we at Magicomm decided to throw everything we had into it. The campaign is going to be showcased in the Canon booth at Drupa.

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Digital Marketing Flash How To Variable Video

Interactive Video How-To and Examples

I talked awhile back about personalized video and how it could be (is) the next big marketing medium. The benefits of personalized video are obvious, you’ll get better quality personal information and it is very viral.

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Digital Marketing Social Media

Favorite Social Media Sites

Below is a list of all the social networks I use and what I think about them.

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Digital Marketing Social Media

Your Company on Google Maps

Google Maps is one of the most widely used online direction services on the web. That being said, have you checked your company’s listing on Google maps recently. In Google Maps’ Local Business Center you can manage your company’s address, services, image and much more. It also boosted my company’s site up on the local […]

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Digital Marketing Flash Variable Video Web Development

Personalized Landing Pages 2.0

So its no news that a personalized landing page as a response portal to any kind of direct marketing campaign can increase response rates dramatically, but where’s the next step up?