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Digital Marketing Social Media

The Opportunities With User-Generated Content

It’s pretty hard these days to put together a digital marketing campaign without a user-generated content (UGC) layer built-in. At the very least we ask our users to share offers with their friends on sites like Twitter and Facebook. What Is User Generated Content? User generated content is a broad term used to describe content that […]

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Digital Marketing

The Honest Web

As internet giants like Google and Facebook continue to redefine how they use and interpret user data, it feels like we’re at a crossroads for the future of the web. The early days of the internet were filled with excitement and promise, there was this notion that it would be a place of openness, where […]

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Digital Marketing Facebook

Rethinking The Facebook Like Gate

Facebook is constantly making changes (that’s not the first time I’ve started a blog post with those words). It’s part of who they are and ultimately it’s a good thing for all of us. The algorithms that control what content you see in your news stream got a big update that had a huge effect […]

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Digital Marketing Social Media

Making Your Website Social

It’s a popular question with a not so straightforward answer. With everyone talking about social media, how can websites easily adopt online social technologies to increase engagement across their brand.

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Digital Marketing How To Social Media

Getting The Most Out Of Your RSS Reader: Finding The Most Relevant Content

As I explained in my last post, I’ve got about an hour before I get to work where I need to consume as much content as possible. Ideally I would like to get to the good stuff as quick as I can.

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Digital Marketing Social Media

Getting Ready For Social Media in 2012

I attended an AMA event a few weeks ago where Tomeeka Farrington spoke about The Future of Social Media. As we continue to scratch the surface of how the internet can enable us to connect and share with others around the world it’s important to continue to innovate and expand upon these ideas to make […]

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Blogging Digital Marketing Plugins Social Media WordPress

Which Bookmarking & Sharing Buttons Should I Display On My Site

I’ve decided to stop maintaining Socialize as the way we share content has evolved. With built-in browser sharing and a demand for more control, on-site social bookmarking buttons have become outdated. Check out this post for more details on why it’s time to say goodbye to Socialize. Thank You for all of your support throughout […]

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Digital Marketing Plugins WordPress

Introducing Socialize 2.0

I’ve decided to stop maintaining Socialize as the way we share content has evolved. With built-in browser sharing and a demand for more control, on-site social bookmarking buttons have become outdated. Check out this post for more details on why it’s time to say goodbye to Socialize. Thank You for all of your support throughout […]

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Digital Marketing Gen-Y Rant Social Media

Embracing Social Tools

My mother shared the following article with me in an email: Professionalism “Less than Desired” in Entry-Level Employees – SURVEY RESULTS. I was surprised by some of the results and disagree with a few statements made on the side.

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Digital Marketing SEO Web Development

Competitor Website Reports and Analytics

A great way to improve your site’s performance is to analyze how others in your industry are doing it. Here’s a list of modern tools you can use to analyze competitor websites. These tools offer insights into traffic, SEO, site performance, and more. While you should already be using Google Analytics and other tracking solutions […]